These are difficult times. That must be the main reason for more and more newspapers sacrificing the journalistic values on the altar of their marketing existence. The front page of The Los Angeles Times featured an L-shaped NBC ad, part of which looked like a news article.
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Although the paper has been running front-page ads since 2007, this time, the ad was written and designed to look like a news article. The ad was in NBC’s new drama Southland, had a thick, black border and the NBC logo and word “advertisement” above it
This movement by LA Times has raised quite a few eyebrows. But, there are growing number of examples in which news papers pushing boundaries between advertising and editorial content. Struggle for survival. But, what about the values?
Via: New York Times
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