While we eat (especially if it is a kebab) we don’t want to think about sex (usually) and we don’t want to see any kind of ads for condoms (unless you have an urgent sensuous rendezvous immediately after the food). Well, like every intruding ambient efforts, Rako condoms sheepishly comes to the eating table, more correctly, to the kebab packages of young people.
img
The effort, developed by Insomnia Advertising Agency, Hungary, targets young people who visits fast food restaurants where they often eat kebab packed in the well-known foil which protects clothes from having unwanted sauce-drops on them. So, they just made a connection with this package to the condom. Because a condom also helps people to have safe sex- with no dripping.
How effective is this way of communication? We can leave that question. However, there is no particular message in this effort any condom ensures safe sex, or they claim. There is no mentioning about any unique feature of Rako Condoms.
CREDITS
Advertising Agency: Insomnia Advertising Agency, Hungary
Creative Director: Balazs Bota
Art Director: Daniel de la Torre
Copywriter: Gergely Peter
Illustrator: Ferenc Toth
Photographer: Ferenc Toth
Via: Ads of the world
Related Stories
This Toyota ad sells condom
Sometimes, sex sells. Sometimes misplaced sex can hurt your sales. I think that this insensible print ad for Mazda is the best example for the second statement. This print advertisement for Mazda MX-5, developed by BBR Saatchi & Saatchi Tel Aviv,.
Get your junk food ad act together...or else...
I have received some good angry (nasty also, delted them) reamrks when I put up some obesity myths the other day. Probably does not sound correct politically (was not my stand either) but...any way...the data simply took me by surprise....anyway lets mo
New Zealand Gay condom ad for AIDS fuels controversy
New Zealand Aids Foundation (NZAF) 'Horny as campaign' finds itself into controversy after Whitcoulls has pulled down the issues from the shelves. The magazine spokesperson Warren Hunter says the ad is pornographic in nature and they are expecting a...
Condom for a miser
‘Arts for arts' sake’- leave it to the discussion of much enlightened people and let them decide. But for god’s sake, or for (wo)men’s sake, please do not say that ‘ads for ads' sake’. A brand is build mainly upon trust and quality, more...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
