This campaign for jangadeiro, Developed by Advanced, Fortaleza, Brazil, makes us remember some poignant moments in the past which shocked the world. This campaign, with its excellent concept, touches our mind as well as heart.

The campaign shows some photographs which startled the world, with the naked, extremely painful realities. The campaign shows ‘the manipulated version’ of the photographs to say that ‘ it would be very easy to manipulate facts if it weren’t for the media’

Let the media continue to say truth sans manipulation. Let them gasp for facts instead of ads.

Credits:

Advertising Agency: Advanced, Fortaleza, Brazil

Creative Director: Fernando Manara

Art Director: Roberto Bruno

Copywriter: Thomaz Costa

Via: Ads of the world

Well. This is what real innovation means. LG, in an effort to promote its new latest energy efficient refrigerator has literally come down to sea. They have created a 70-meter long container ship disguised as their new refrigerator!

LG claims that its new refrigerator consumes low power and environmentally-friendly. The space-saving 617-liter refrigerator makes less noise due to a LG’s “Linear Compressor” technology. So, the appliance requires 20 percent less energy than conventional refrigerators and has earned an A+ class rating in the European Union.

The football field sized ship/refrigerator sailed up the Seine from Le Havre to Paris between June 22 and June 25.

Via:

Does it matter how you achieve your spiritual high?

That is what United Church of Canada asks us in this new ad for promoting their discussion site wondercafe. The ad shows a cross made with two joints, not a pious attempt. Isn’t it? The ad invites us to join the discussion.

The ad intentionally crosses the boundaries of traditional religious norms. discussion site says that ‘’The United Church of Canada, we love open-minded discussion on issues that matter to you’’

It handles discussions on ‘’spiritual topics, moral issues and life’s big questions.’’

Credits:

Advertising Agency: Smith Roberts Creative Communications

Creative Directors: Malcolm Roberts, Brian Smith

Art Directors: Jenny Luong, Greg Kouts Copywriters: Brian Smith, Matt Hubbard

Photographer: Philip Rostron

Via:

This spot for State Street SPDR, developed by The Gate Worldwide, tries to educate the viewers about the need for ‘precision’ in investment. The spot, created in black&white, seems to be a bit dragging, though it doggedly tries to pursue the minds of target audience.

The spot shows the efforts of a cute pooch to attract his female friend. He tries to tempt the apparently disinterested female friend with many objects that he had collected by hook or by crook. The ad gives a message that precise investments will attract even the customer.

Via: adweek

The campaign, by advertising agency KesselsKramer, paints the Hans Brinker budget hotel in Amsterdam as dirty, uncomfortable and lacking basic necessities such as beds.
Now the 650-bed hotel is attracting customers in large numbers and runs at around 80 per cent occupancy even in the low season. The hotel’s success is fully attributed the advertising campaign, which “takes honesty to the extreme” and are “revered and reviled in equal measure”, said the company’s website.

“Here is a hotel where the light bulbs don’t work. A hotel whose showers have less hot water than is standard. Where elevators stay out of order for days. And whose vacuum cleaners’ buttons are rarely switched on,” the hotel says in the YouTube video. In this video, the hotel is making fun of itself as “accidentally eco-friendly’’ because of low energy consumption in the hotel due to inactive cleaning and elevators.

Paying a prostitute is like patronizing prostitution. Here, this ad against human trading, created by Mikado Publicis Luxembourg, carries a good message indeed. The ad tries to spread its message that 98% the victims of human trading are women and children.

But, there seems to be some ambiguity in the headline- if you pay a prostitute, you are financing human trafficking.(what if someone asks a cruel question- then, should I not pay her?)

Maybe, the original meaning may have lost in translation. When you are dealing with this kind of ads which carries social messages, the approach should be impeccable.

Credits

Advertising Agency: Mikado Publicis Luxembourg

Art Director: Patrick Bertrand

Copywriter: Matthieu Dusart

Photographer: Bernard Blistin

Via: Ads of the world

We have seen what Dean Koontz has done for his latest book. Now, here is another such example in which James Palumbo promotes his debut novel ‘Tomas’. The animated video describes as a ‘brilliant riposte to the current financial climate and the champagne fuelled jungle’.

The video is dark in character with pig-headed people, big breasted women, and gangster style gun shots. The novel deals with a society gone wrong, with no moral foundation. a society in which absurd reality shows rule the small screen and “homicidal dwarfs on rollerblads and obese mamas in tutus.”

The book will be available from July 1.

Via: adgabber

We have seen an interactive poster for Calvin Klein . In the same way, this poster for Amnesty international carries a unique and innovative method to convey the message effectively.

An eye tracking camera has been installed into this poster. The poster shows a scene of domestic violence when nobody is watching. But, when somebody looks directly at the poster, the scene changes after a short, programmed delay. It shows the same couple standing together in harmony. “It happens when nobody is watching.” The copy reads.

This interactive poster, developed by Jung von Matt won a Cannes silver lion. It was erected at a bus stop in Hamburg , Germany.

Via: copyranter

If you think that you can’t tackle this or that challenge, watch this commercial for Discovery Channel’s HowStuffWorks website. See Aaron Fotheringham, a wheelchair-bound 17-year-old who’s created a sport called hard core sitting skateboarding in a wheelchair.

This inspiring spot is a part of the campaign for HowStuffWorks website. The copy reads-

we cant always explain why people do stuff.But we can tell you how

The website carries ‘how-to-do’ type articles on various subjects. It helps us to know the function of a thing. There are many categories like Communication, entertainment, adventure, electronics, money and people.

Via: Adrants

LILA, an Italian organization fighting for the rights of AIDS/HIV patients, has done some vaginal retouching to make a V in its ad. The ad writes HIV on a naked body of a woman, and says- it could happen to everyone. Don’t discriminate.

True. It could happen to everyone. And, nobody should discriminate AIDS/HIV patients. But, joining the word HIV into a naked body in an artificial manner may not be an effective way to convey the message. Indeed, the ad will attract anybody’s attention. But, beyond what? Will it make at least one person to think about the plight of HIV patients? They may look at the ad, appreciate the photographic manipulation. That’s all.

Via: copyranter